The Daily Beast was wrong, and it’s still wrong.

It is August 11, 2016. It is 11:07 pm. The date and time are relevant to this post. The rainbow flag on the cover page of the Daily Beast is also relevant.

About an hour ago, I went on Facebook. A friend of mine had posted this article from Slate. It was about another publication, The Daily Beast. The DB had published “The Other Olympic Sport In Rio: Swiping,” an article by Nico Hines. Mr. Hines, a straight man who is married and has children, decided to write a piece about olympic athletes using Grindr. He posed as a gay man and engaged in Grindr-baiting, a practice that according to Slate’s Mark Joseph Stern, “nvolves a journalist accessing Grindr in an unlikely setting and … seeing what happens.”

What did happen is that Mr. Hines outed several olympic athletes, some of them from countries where being gay is a crime.

But I’m not writing about that, shameful as it is. I’m more interested in the apology. The Daily Beast published it at 8:27 PM Eastern Standard Time, on August 11. That was over 10 hours after the original piece was made public. You can read the apology here.

The Daily Beast, dutifully, posted a link to the apology on Facebook. They treated it like any other story. The images that follow are a record of every story that pushed down the DB’s apology, as they never pinned it.

The images in this gallery are organized in reverse chronological order. There are 35 images in this gallery.

This is what a non-apology apology looks like on Facebook. It’s not just about the words. It’s about the importance the Daily Beast gave to its own apology. By not pinning it, the DB pushed it down into irrelevance.